---
- name: Ensure ~/webapps/ exists with world-readable permissions
  file:
    path: /home/{{ user }}/webapps/
    state: directory
    mode: 0755
- name: Add .hgrc
  copy:
    src: .hgrc
    dest: /home/{{ user }}/.hgrc
- name: Pull code
  hg:
    repo: '{{ repo }}'
    dest: /home/{{ user }}/webapps/fruitbar/
    revision: '{{ revision }}'
  notify:
    - restart fruitbar
- name: Set up venv
  pip:
    requirements: /home/{{ user }}/webapps/fruitbar/REQUIREMENTS
    virtualenv: /home/{{ user }}/webapps/fruitbar/venv/
  notify:
    - restart fruitbar
- name: Install wsgi stuff
  pip:
    name: '{{ item }}'
    state: latest
    virtualenv: /home/{{ user }}/webapps/fruitbar/venv/
  with_items:
    - eventlet
    - gunicorn
- name: Add gunicorn config
  template:
    src: gunicorn.conf
    dest: /home/{{ user }}/webapps/fruitbar/gunicorn.conf
  notify:
    - restart fruitbar
...